Hy-Vee Financial Services has always been powered by Midwest Heritage, and in working to streamline the customer experience we'd like to operate under one name moving forward. All services and support remain the same, just with a refreshed and concise brand behind it.

Hy-Vee Financial Services will officially be sunset and transitioned to Midwest Heritage as of June 1, 2026.

Only the name! You'll receive the same level of service, support, and communication as you've come to expect. The connection between Hy-Vee and Midwest Heritage remains the same.

• Streamlined banking and financial resource experience under one name.
• Personalized guidance built around your goals.
• Access to a range of options and products including: banking, insurance, wealth and trust services.
• Ongoing support as your needs evolve over time.

Keep an eye out for emails coming from [email protected] or [email protected]. Please add these to your contacts to ensure you don't miss any communications going forward. See instructions for how to do this below:

Gmail

1. Open Gmail and log in to your account.
2. Click the gear icon in the upper right corner and select "See all settings."
3. Go to the "Filters and Blocked Addresses" tab.
4. Click on "Create a new filter."
5. In the "From" field, enter the email address you want to add to the safe senders list.
6. Click "Create filter" at the bottom of the form.
7. Check the box next to "Never send it to Spam."
8. Click "Create filter" again to save your settings.

Outlook (formerly Hotmail)

1. Open Outlook and log in to your account.
2. Click the gear icon in the upper right corner and select "View all Outlook settings."
3. Go to "Mail" > "Junk email."
4. Under "Safe senders and domains," click "Add."
5. Enter the email address you want to add to the safe senders list.
6. Click "Save."

Yahoo Mail

1. Open Yahoo Mail and log in to your account.
2. Click the gear icon in the upper right corner and select "More Settings."
3. Go to "Filters" and click "Add new filters."
4. In the "Filter Name" field, enter a name for the filter.
5. In the "From" field, enter the email address you want to add to the safe senders list.
6. Select "Inbox" as the folder to move the emails to.
7. Click "Save."

Apple Mail (iCloud)

1. Open iCloud Mail and log in to your account.
2. Click the gear icon in the lower left corner and select "Rules."
3. Click "Add a Rule."
4. In the "If a message" dropdown menu, select "is from."
5. Enter the email address you want to add to the safe senders list.
6. In the "Then" dropdown menu, select "Move to Inbox" and click "Done."